James explains “I was always a keen traveller to Dubai and identified a real opportunity to setup supercar hire, you can hire a supercar in the UK but can cost as much as £2,000 per day due to exchange rates and access to supercars in Dubai, we are able to offer the same package for as little as £700 per day. This means you can het a flight to Dubai, stay in a hotel for one week and be only around 500 more than it is to hire the same car in the UK.”

“We did a press launch at the Burj, and it was a roaring success with bookings taken for up to a year in advance. We are adding to our fleet of cars and a going very much into the corporate market next year.”